Search engines are the main tools used by many Web surfers to look for information on the World Wide Web. Using keywords or key phrases, search engines will compare these with the content of different Web sites on the Internet. Once a match is found, it will be placed on search engine results for an individual to use.
But not all search engine results are considered as quality. Many individuals are paying attention to the first page of search engine results and disregarding the rest to be nonsense content. By targeting the top ranks of these results, you can guarantee that your site traffic will continue to rise as more and more Web surfers stumble on to your site using search engines.
Search Engine Optimization (SEO)
The concept of integrating these keyword and key phrases into your site to increase search engine rank is called search engine optimization (SEO). Placing these important keywords on certain areas of your site will guarantee a wider search engine coverage that will improve your ranking depending on how you assimilate it on your Web site.
Note, however, that many Webmasters have a wrong understanding regarding the use of keywords for SEO. In order to achieve the desired ranking, many of these individuals are spamming keywords without taking into consideration that content of their page. This often leads to being banned or black listed by search engines if they find out.
The gist of search engine optimization is to accurately come up with keyword variations that will most likely be used by Web surfers to look for information that matches the content of your site. The more variations you incorporate into the content of your online page, the bigger the possibility that you will be placed on the top ranks of search engine results.
Placing Keywords
Placing keywords randomly on your site will not ensure top rank position in search engine results. As much as possible, you need to place these on specific areas of your site, such as:
• Site address
• Meta description
• Title of your site
• Content of your site (body)
• Links
Article Submission
You can also increase your page ranking by submitting keyword-rich articles on different sites on the Web, along with the link of your site integrated into its content. But in what way does this method help improve your search engine rank?
Another factor that can improve your ranking in search engine results is through your page rank. A page rank is determined when links on different site points to your site address. The more links have on the Internet that points to your site, the higher your page rank would be -- which entails a higher search engine ranking for you.
Vanessa Arellano Doctor
http://7seo.com
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