The Real Internet Marketing Strategy

nternet marketing strategy comes in different shapes and sizes. If you want to increase the traffic of your online business, as well as spreading the word of your presence around, then its best to implement these strategies in the planning stage of your Web site.

Planning Stage

The real Internet marketing strategy starts during the planning stage in creating your Web site. You can plan your site all on your own or you can hire the expertise of Internet marketing experts in your area.

The gist of this is that you need to carefully map out your entire campaign to maximize the budget, time, effort, and result. Before you implement your business on the Internet, you need to plan out your entire operation beforehand so that you can project possible results for future planning.

Search Engine Optimization

Another method in Internet marketing strategy is to promote search engine optimization using keywords. We all know that search engine is one of the primary methods in looking up information on the World Wide Web using keywords. Search engines will look for possible keyword matches in different sites and return the findings to the user in search engine results.

The main concept of search engine optimization is to generate site traffic by placing your site in the top ranking lists in search engine results, those usually found on the first page. To implement this on your site, you need to optimize it with keywords so that you it can be picked up by search engines.

The first step in SEO is to come up with a series of keywords or keyphrase that will describe your online business. You need to vary these keywords so that you can increase the coverage of your search engine lookup matches. You need to place your keyword in the following location of your site:

• Site address or your domain name
• Title page of your site
• Site description or Meta tags
• Site content or in the body of your site
• Links

SEO And Page Ranking

Aside from the keywords found in your site, page rank is also one of the determinant factors that will increase the possibility of being placed in the top ranks of search engine results. You can improve your page rank by propagating a link of your site in different sites on the World Wide Web. The more links you have pointing to your site, the bigger your page rank would be.

Don’t expect to get the desired results overnight when you implement Internet marketing strategies with your online business. You have to continuously apply new techniques and implement each on your site to increase the success of your online venture.

Vanessa Arellano Doctor
http://7seo.com